A new book called The Revenge of Analog has a more detailed version of the Moleskine origin story with a twist I’d never heard before: During the summer of 1995, [Moleskine’s now-VP of Brand Equity and Communications Maria] Sebregondi was sailing off the coast of Tunisia on the yacht of her friend Fabio Rosciglione. He … Continue reading Moleskine Monday: The Revenge of Analog
I’m sure you’ve read about Moleskine’s foray into new product lines such as backpacks, reading glasses and other non-notebook items. They’ve been a little vague about the full extent of their expansion, but through some behind-the-scenes contacts, I managed to get one of the first samples for review: Moleskine underwear, aka “Moleskivvies!” From the catalog: … Continue reading Sneak Peak at One of Moleskine’s New Non-Notebook Items!!
Here’s someone with a realistic take on the Moleskine brand: “This is a company that took a famous novelist/travel writer’s (Bruce Chatwin) description of his favorite non-living travel companion (the brandless, black-covered, elastic-banded, ribbon-bookmarked notebook) and from it built a brand that is extraordinary in its implied history and prestige. …the company only came into … Continue reading Moleskine Monday: “Legit Quality and Design, Faux History”