Tag Archives: niche

books, Moleskine, Notebook Reviews, Writing Notebooks

Moleskine Monday: A Review of “Niche” by James Harkin

2 Comments

A few months ago, I posted a link to a book called Niche, by James Harkin. I’d noticed the book because it includes a chapter about Moleskine… and then the book’s author noticed my post and kindly offered to send me a copy to review! With the subtitle “Why the Market No Longer Favours the … Continue reading Moleskine Monday: A Review of “Niche” by James Harkin →

books, Links, Moleskine

Niche: A Look at Moleskine’s Marketing

4 Comments

Here’s a new business book that uses Moleskine as a case study: Niche: Why the Market No Longer Favours the Mainstream, by James Harkin. From the New York Times website: [“Niche” is] a business book about how focusing on a smaller audience and gathering a greater percentage of its attention can be a stronger long-term … Continue reading Niche: A Look at Moleskine’s Marketing →