success seven star diary 1981

Vintage Succes Seven Star Diary

Most of my collection of vintage looseleaf notebooks is either basic black ring binders from the first half of the 20th century from makers like Marquette and Wilson Jones, or Filofax organizers from the 1980s and 1990s. I don’t have that many other brands, so I was happy to add this Succes organizer to my collection.

succes organizer packaging
succes organizer in box

That isn’t a typo– the brand is Succes, with one S. (Well, two Ss but only one at the end!) Succes is a Dutch company that has existed since 1928, first as the publisher of a business magazine, then branching out into producing leather agenda covers in 1932. They are still in business today, selling their own and other brands of organizers.

success organizer

My Succes organizer dates to 1981, based on its calendar insert. It does not appear to have ever been used. The leather is a lovely cordovan or oxblood color, with a smooth, slightly shiny texture. It looks like the texture imitated by the faux-leather covers of Moleskine notebooks, except that it also has some slight lines or creases along it. The cover has metal corner protectors, in a silver metallic color to match the rings. I’m not usually a fan of these corners, mainly because they usually seem to be in a gold or brass color, but they do give the Succes notebook a somewhat more formal look, and should keep the corners from getting bent and scuffed. There is a small Succes logo on the back cover. The size and no-fastener design are very similar to many of the pocket slim Filofaxes I’ve reviewed.

metal corners on succes organizer
succes logo on back of organizer

Inside, there’s a nice arrangement of pockets that make this a good wallet– on the left a secretarial pocket with another pocket on top, and on the right a full-length pocket and slots for 4 cards. The pockets have a contrasting liner in fabric and leather, while the spine behind the rings is backed with leather.

succes seven star diary 1981
succes organizer pockets

The rings are about 1cm in diameter from side to side– they have a slight oval shape which allows for less wasted space than a perfectly circular ring. They have a nice snappy mechanism and close without any gaps.

succes organizer metal rings

The Succes organizer came with what must be only part of its original inserts, which show the brand name Seven Star Diary. This was apparently the sub-brand Succes used for marketing a Filofax-type organizer system. The front page has space for contact details, and also serves as the index tab for the “diary” section. The other tabs are labeled “months,” “cash,” “alphabet,” and “notes.” It’s interesting that they have an “alphabet” tab– unlike Filofax, where they label it “addresses,” this tab acknowledges that you might file other information alphabetically too.

Each tab serves a double purpose, with yearly calendars, lists of holidays, weights and measures, first aid tips, and space to fill in with “personal memoranda” facts like clothing size, insurance info, and what model typewriter and binoculars you own! The narrow area designated for “train or bus service” with “to/from” columns puzzles me– I’m not sure how you’d fit much useful information there. But I love this concept overall– why should divider tabs be blank when you could pack them with useful information you might want to refer to?

success organizer divider calendar diary page
success organizer agenda page
succes organizer seven star diary index tabs
succes organizer seven star diary index tabs
succes organizer seven star diary index tabs

The calendar only has pages for a couple of months, so I’m guessing that the original system here was designed to have you only carry the daily pages for a couple of months at a time, and then note longer-term items in monthly pages. There are month-on-two-page spreads for all of 1981 and through March 1982. I love the use of the square grid across the daily and monthly calendar pages– nice and flexible while also helping you keep things neatly aligned.

success organizer seven star diary monthly

The daily pages have a column with the half hours from 8am to 10pm, and then grid space at the side. It might not work for people with larger handwriting, but to me, this is a very functional and attractive layout. I also love the retro digital-clock look to the date numbers, and the little quotes and aphorisms at the bottom of each page. At the end of each month, there is a notes page before the next month’s days begin– or at least there is one between March and April, which are the only months I have!

success organizer seven star diary daily agenda diary calendar

This little organizer is quite lovely on its own, but it also came with a bonus: a matching jotter. It’s just slightly smaller than the organizer, and is a simple folder with a secretarial pocket on the left, and a full length pocket on the right, on top of which are strips of leather that will hold a few sheets of paper– four sheets with a square grid were included. This would be a handy item to keep in one’s pocket for quick notes which can later be filed in the organizer.

succes leather jotter
succes leather jotter
succes leather jotter

I had never even heard of Succes or the Seven Star Diary brand until I bought this, but I’m sure some readers will remember them. There are various mentions of this system online, often in the context of people talking about organizational systems like Franklin Planners, Dayrunners, Filofax and GTD. The brand seems to have been distributed primarily in Europe, Japan, Israel, and British Commonwealth, but I don’t know if it ever appeared in the US market. If I’d come across this Succes Seven Star Diary in 1981 when I was a kid, I would have been over the moon about it! And many of its design elements are still appealing and inspiring today.

4 thoughts on “Vintage Succes Seven Star Diary”

  1. I used one of these for years, in the 1980s and early 90s. It was lovely in its day, and lighter to carry than a filofax of similar size, but is now very much worse for wear, basically unusable. I also have another less well-used one not unlike this one, minus the metal corners. I use it now as a mini address book. I still have (still!) some of the Seven Star note paper inserts and use them in a filofax.

  2. They did indeed market and distribute Success organizers in the US for many years. My father used a brown leather one in the 60’s as his combination organizer and wallet, and I became a dedicated user when he passed it along to me. He was a fountain pen user, and the paper was excellent for this. The paper quality of the Succes refills seemed to decline over the years, but the format is identical to Japanese “pocket” format 6-ring binders, so there are many high quality paper options today (e.g., Plotter, DaVinci). I love these Succes pocket binders….I added a tan goatskin binder in the 70’s and another brown leather one in the 90’s. Among the abundant inserts and refills available at one time were fold-out maps of the world, Europe and North America, and pages with templates for recording camera data (36 exposures with subject, aperture and shutter speed, etc.).

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