This article talks about the way Moleskine’s loyal fans do a lot of their marketing for them: How Moleskine Converts Fans and Retailers to Brand Ambassadors.
This video is included, in which an architect talks about Moleskines and shows off 3 he is currently using. But I found myself wondering if one of them is actually a capital-M Moleskine brand moleskine? It looked a bit too think, as if it might actually be a Piccadilly notebook instead. What do you think?
Moleskine video
The video is here, in case it’s not visible in this post.