Here’s a quote from one of the best books I’ve read recently, The Elegance of the Hedgehog, by Muriel Barbery.
We went on to discuss the definition of intelligence and he asked me if he could write down my formula in his moleskine notebook: “It is not a sacred gift, it is a primate’s only weapon.”
That is not a capital-M Moleskine product placement. I suppose in France the term moleskine has been, and is still more commonly used as meaning a certain sort of generic notebook, though I suppose that may change if Moleskine’s trademark policy is aggressively policed! From the company website:
The trademark MOLESKINE® is more and more frequently used on the net in various ways. We are pleased and proud of this because this is the indication of the interest and passion that our trademark can create. However, people using this trademark must be aware of the fact that MOLESKINE ® is a trademark registered by Moleskine S.r.l. and that it cannot be used without following some precise rules.
MOLESKINE ® is a trademark registered worldwide by Moleskine S.r.l., located in Milan, Viale Stelvio No. 66, 20159 – Italy.
We would be happy to allow free use of the same to all those people who find in the name Moleskine a deep connection with their way of being and acting. However Moleskine’s story and characteristics, together with the tradition which has been accompanying it from many years, require a very careful evaluation of every single situation.
Through its trademark, Moleskine wants to guarantee the quality which distinguishes its products and the coherence with its values and philosophy. For this reason, we ask all those people who want to use the name and/or the trademark Moleskine in the net to send us their request. Each request will be valued carefully by us and will receive a reply.
Sound a bit heavy ! But given what they’ve done with the brand, I can’t say it’s the most outrageous example of protecting a trademark that I’ve seen…









